W
COMPANY · 2021—2023
Workato
Owned the product vision & strategy for Workato's embedded iPaaS — partnering with the CPO, CTO, and Embed leadership to let SaaS companies white-label and embed Workato natively inside their own products.
THE ROLE
Senior Product Manager, Embedded Platform
Vision & strategy for the white-label, embedded iPaaS.
- Drove 416% customer growth and a 200% increase in TAV by shipping high-value embedded features for Atlassian, Wrike & Reltio.
- Engaged 7-figure enterprise accounts to deliver platform features — enhanced management, deployment & query tools — maintaining 100% retention.
- Advised strategic customers on critical integrations with Workday, Salesforce & HubSpot, driving numerous 6-figure upsells through adoption.
- Served as Voice of the Customer for the embedded platform, influencing roadmaps I didn't own to drive successful outcomes for enterprise accounts.
THEMES
Embedded iPaaSWhite-label platformEnterprise integrationsVoice of Customer