Phil Mau
Senior Product Manager who thrives in high-impact roles with real ambiguity — no perfectly scoped roadmap, just customer problems worth solving. 10+ years building B2B SaaS from 0-to-1 through scale, startup to IPO. Deep expertise in customer-driven discovery, developer platforms, API ecosystems, and embedded integrations, with a track record of translating direct customer signal into roadmap decisions that stick — even on roadmaps I didn't always own.
Consulting with early-stage B2B SaaS founders and investors through word-of-mouth referrals on product vision, strategy, market positioning, and organizational readiness.
- Engaged with multiple early-stage founders and investors through word-of-mouth referrals to advise on product vision, strategy, and market positioning
- Assess product-market fit, business positioning, and organizational readiness for investors and founders, defining investment requirements and growth strategies
Brought on as the first Service PM to productize service management solutions for heavy equipment dealers and rental companies across North America, following Texada's acquisition of Uptake Dealer.
- Established PM discipline and roadmap process from scratch, transitioning the organization from custom dealer implementations toward repeatable, scalable product solutions
- Managed relationship with WesTrac ($6B+ revenue), one of the world's largest Caterpillar dealers, balancing custom feature delivery with building reusable patterns for broader dealer adoption
- Took over stalled Service Agreement Quoting initiative and drove it toward GA through additional customer discovery with a dealer council including Fabick CAT, refining scope and roadmap to unlock 100% adoption and significant expansion revenue potential across the Caterpillar dealer network for fleet maintenance contracts
- Dissected and rescoped integration requirements for Caterpillar Inc.'s Cat Interact messaging and Cat Card payment platforms, delivering a refined product spec that positioned the engineering team to build shared service coordination and payment workflows across the dealer network
Defined product vision and strategy for Workato's embedded iPaaS platform, partnering with CPO, CTO, and Embed leadership to enable SaaS companies to white-label and embed Workato natively within their products.
- Drove 416% customer growth and 200% increase in TAV by shipping high-value embedded features for companies including Atlassian, Wrike, and Reltio
- Engaged with 7-figure enterprise accounts to deliver critical platform features including enhanced management, deployment, and query tools, maintaining 100% retention
- Advised strategic customers on critical integrations with Workday, Salesforce, and HubSpot, driving numerous 6-figure upsells through increased adoption
- Served as Voice of the Customer for the embedded platform, leveraging customer insights to influence roadmaps I did not own by finding opportunities within existing and new initiatives to drive successful outcomes for enterprise accounts
Delivered integration consulting and technical project management for enterprise construction clients, serving as the field-facing bridge between customers and Procore's product and engineering teams.
- Supported pre-sales efforts by joining sales calls to translate technical integration solutions for prospective clients, helping close deals through clear solution positioning
- Managed integration success for Fortune 100 & ENR 100 clients across $35M in TAV, delivering SOWs for 60 clients including ERP integrations with SAP, Oracle EBS, Oracle JD Edwards, CMiC, Viewpoint Vista, and Sage
- Identified and defined a standard Sage integration product by analyzing customer adoption patterns and ARR potential, representing a ~$30M revenue opportunity
- Built, tested, and deployed integrations as an iPaaS developer using Workato, enabling enterprise clients to connect Procore with their existing ERP and business systems
- Advocated for clients and collaborated with PMs to deliver critical Developer Platform features including Webhooks, Service Accounts, and key API endpoints, achieving 100% retention
Founding PM on Procore's Developer Platform, handpicked from engineering to lead the company's product to platform transition starting from a bare MVP API, building the full developer ecosystem including API infrastructure, DX, DevRel, App Marketplace, and partner network, accelerating Procore's path to IPO.
- Acted as Group PM across 15 R&D squads and collaborated cross-functionally with Marketing, Sales, Business Development, and Customer Success, driving an API-first culture through offsites and roadmap influence without formal authority
- Launched Developer Portal through multiple iterations, driving 529% growth in signups and 71% adoption among 2,000+ customers, including SDKs, documentation, sandbox environments, and partner certification programs
- Launched App Marketplace with integrations from Microsoft, DocuSign, and Salesforce, growing listings 2x year over year from 25 to 100+ and reducing churn by as much as 10x when customers used 3+ integrations
- Expanded Procore API from ~50 to 1,500+ endpoints by influencing 15 R&D teams, enabling developers to build more valuable integrations across the construction industry
- Initiated the Webhooks program and API Betas process, running a year-long beta with 40+ partner companies that shipped Webhooks to GA in 2018
- Owned and managed the Financials Exchange (FX) API and Procore Connect, enabling 30 enterprise customers to successfully integrate their accounting and ERP systems, totaling $6M in TAV